Take a crisp, fresh approach to the marketplace

Good branding is good business. Your logo should be able to tell your story at a glance, but a logo does not a brand make. Your brand is your identity. A "brand" lies somewhere between who you say you are and who your audiences say you are—which means it's everything.

There’s so much more to professional services and B2B branding than a colorful logo and new look. In fact, your brand is the impression your firm makes in the minds of your clients, prospect and potential employees. And that impression is formed at many touch points. Hinge helps firms identify these touch points and build engagement at each one.


Reputation x Visibility = Brand

It takes a clear-eyed understanding of your marketplace to build an engaging, differentiated brand. That’s why we take the time to collect data from four key sources

Firm Research
Buyer Research
Competitor Research
Industry Research
Your complete brand book may include
  • Logos & usage guidelines
  • Color palette(s)
  • Typography & visual hierarchy
  • Imagery
  • Mission, vision & values
  • Taglines
  • Language & tone of voice
  • Perspective in print, website, social media, etc.
  • Demographics
  • Psychographics
  • Audience personification